This Christmas campaign for LIME consists of 5 tv spots. We follow this married couple, Shawn and Melanie during this holiday season to see how they interact with each other and the great products and deals from LIME. I think we broke records with these ads for the quickest turn around in the history of our company. We received the scripts on a Thursday, shot the 1st ad on Sunday, delivered the final edit on Wednesday, shot the 2nd ad that same Wednesday, shot the next 3 15sec. ads on Thursday and finished all the edits by the following week. So that’s 5 ads in two weeks. We usually like at least two weeks to produce one ad from pre-production to post production. Even with the tight schedule we were able to pull it off, thanks to the amazing cast and production team who really sacrificed and made it happen. Thanks to McCann Erickson Trinidad for trusting us with their creative and fun concept and scripts.
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