This Digicel Value Campaign was based on a music video theme, spoofing different characters and known music videos to inform and entertain existing and potential customers. This campaign won an ADDY Award for both the TV and Campaign Category. This ad is one of six that make up the full TV campaign. We were most excited to produce this ad because we thought that we came up with the most “EPIC” concept ever! This “EPIC” concept caused EPIC STRESS!