This Digicel Value Campaign was based on a music video theme, spoofing different characters and known music videos to inform and entertain existing and potential customers. This campaign won the local ADDY Awards for both the TV and campaign category. This ad is one of six that make up the full TV campaign. It was shot in 2 days at 2 separate locations. This ad needed to sell Digicel’s data packages with a cool, creative and sexy touch. Editing, grading, graphics and compositing took us roughly a week to complete.
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