Digicel Value Campaign for 2010-2011 is based on a music video theme, spoofing different characters and known music videos to inform and entertain existing and potential customers. This campaign won the 2011 local ADDY Awards for both the TV and campaign category. This ad is one of six that make up the full TV campaign. We tried to shoot this ad in one night but eventually the sun came up and forced us to stop rolling.
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